Former Zillow and eXp Realty Executives Are Hired by the Marketing Firm Collabra

Real Estate Heaven REH Former Zillow and eXp Realty Executives Are Hired by the Marketing Firm Collabra Cover

Hello, people. Welcome to the REH Real Estate Youtube channel. Collabera Technology, a company that provides marketing services to real estate professionals, has done well lately in adding top executives with experience at Zillow, eXp Realty, and Redfin. There is a new senior vice president for product management, Tara Clark. Cynthia Nowak has been appointed the new chief marketing officer of Wayfair. Eric Bloomquist is the new vice president of product management. If you want more real estate news content, Real Estate Heaven fan, subscribe to the REH Real Estate Youtube channel and hit the notification bell.

The combined experience of this trio is drawn from the real estate industry and focuses on technology companies, boosting brand awareness. Eric Bloomquist joins Collabra after a career as a broker, chief operating officer at JetClosing, digital closing startup Qualia, and vice president at title insurance company Radian. 

 

Real Estate Heaven REH Former Zillow and eXp Realty Executives Are Hired by the Marketing Firm Collabra Cover ZillowWith a lot of experience and expertise, the new team is well-equipped to handle the high-growth real estate industry. Though they’ve scaled high-growth technology companies before, the team’s focus is on increasing brand awareness. Eric Bloomquist has spent over 30 years in the real estate industry. He has served as part of the leadership team for many companies, including Radian, JetClosing, and Homegenius, during his career. In addition to shaping product design for these enterprise tech projects, he oversees Collabra’s product development lifecycle.

Tara Clark, who previously led the development and expansion of all consumer-facing email programs at Zillow, brings her expertise to Collabra. She will use the voice of our customers to build the product and create a customer-facing go-to-market strategy for our clients. Cynthia Nowak has nearly 20 years of experience in the real estate industry, mainly at start-ups and other notable organizations. She has led all aspects of marketing, communications, and investor relations at different organizations and companies. Currently, she is the CEO and President of eXp Realty. Nowak is responsible for driving the company’s brand recognition and engagement across multiple platforms.

On her background at Collabra, Clark has said that she started at the company as a marketing associate. She was one of the original marketing hires for Zillow before moving on to work at LegalZoom, where she stayed for nearly 11 years and oversaw programs developing an agent system for Zillow. Most recently, Nowak spent three-and-a-half years as a vice president at Tom Ferry’s coaching firm FerryIntl. Prior to that, she spent more than three-and-a-half years in leadership roles at eXp Realty. She finished her tenure at the virtual brokerage as vice president of marketing and communications; she also spent three years at Zillow and more than two years at Redfin.

 

Real Estate Heaven REH Former Zillow and eXp Realty Executives Are Hired by the Marketing Firm Collabra Cover EXP RealtyCollabra, a 2019-founded organization, described itself in its Tuesday statement as attempting “to empower real estate professionals to build and maintain powerful spheres of influence.” Real estate listing platform ReRumio was launched in June, which offers opportunities for agents to procure marketing resources such as websites and digital flyers. This tool is offered by partnering with multiple listing services (MLSs) and realtors associations. Last summer, Collabra also hired industry veteran Russ Cofano to serve as CEO. Cofano previously served as the president and general counsel of eXp World Holdings. According to Cofano in a statement, he was “thrilled to bring on three new hires with vast and varied real estate expertise who understand the ever-shifting needs of brokers and agents.” Cofano continued, “Together, they will form a scrappy team of dreamers, designers, builders, and marketers to bring our vision to life.”

About Collabra Technology

Collabra Technology is building the future of real estate content, data, and technology, to create lasting customer relationships. The company’s RElumio products connect directly with MLSs to create cutting-edge marketing materials. These can include videos, websites, and flyers in one easy step. The suite of products is designed to shine a light on an agent’s listing and help build their digital brand.

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