Video Marketing 101 For New Agents


The way to achievement in real estate is marketing with a procedure to assemble your brand and build up your customer base, particularly as another agent.

At this moment, in 2018, the most ideal approach to do both form a brand and build up a customer base is by making marketing recordings.

Here are three simple and moderate approaches to create and leverage marketing recordings as a newbie:

Find Yourself Great Logo

Initially, you have to comprehend that your video marketing is a piece of your brand, so treat it that way.

You can get a logo designed online today for anyplace amongst $5 and $150, contingent on which logo or freelance website you need to utilize.

When you have your logo, ensure it is embedded on all videos, and present yourself directly after the logo flashes.

This little investment and short presentation will go far in marketing your name and face recognition, which is incredible for branding.

Making these little strides will likewise enable you to end up the go-to individual inside your group for real estate guidance as the stage will expand your visibility, and your insight will shine.

Make Sure Your Content Isn’t Too Long

You don’t need to have the most astounding end video gear, yet your videos must be watchable. This implies utilizing a phone stand or tripod to record it (nobody needs to watch a Blair Witch, shaky real estate video).

The vast majority who are searching out a video with real estate advice are searching for information rapidly.

Contingent upon the stage, your video length will fluctuate. HubSpot prescribes the accompanying:

  • Instagram: 30 seconds
  • Twitter: 45 seconds
  • Facebook: one moment
  • YouTube: two minutes

Hold all videos under four minutes since consumers basically don’t have the capacity to focus to stick it out until the end.

Find Your Voice

In case you’re completing a video voyage through a home as a feature of a marketing strategy, ensure that you do the voiceover, and discuss what it resembles to live in the home.

Influence it personal, to make it marketable.

In case you’re completing a video on renting as opposed to buying, utilize your voice. Offer your skill and encounter, and the rest will come.

Today, marketing videos are expected to help all new and prepared real estate agents stay competitive. Having a decent logo and a short presentation of your identity, alongside a short, well-shot video will help convey your vital message.

Furthermore, recollect, address your experience, and give esteem consumers can appreciate — that will be the “it-factor” that influences your videos to stand out.


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