The Perfect expired listing letter

Need help with an Expired Listing letter that’s tailored for upmarket and luxury homes? We’ve created a template that gives sellers some great reasons to choose YOU over the competition.

You can customize the content to reflect your own value proposition and local expertise. You can even download it as Microsoft Word .doc file and create your own mail merge. (Click here for even more ideas for putting together your Expired Luxury Listing campaign)

And If you’re using LUXVT to market your listings, it’s a great idea to include your LUXVT Marketing Presentation to offer sellers a world-class experience.

Page 1

Dear INSERT SELLER’S NAME,

I’m sorry to see that your home at INSERT ADDRESS failed to sell when you listed it recently.

I realize this must be a frustrating experience for you, and I wanted to offer a solution that can bring you better results.

I believe my Luxury Home Marketing Program can generate more exposure and more excitement for your home than any other agent could achieve for you, leading to a top-dollar sale of your home.

Please take a moment to review the 5 questions on the next page, and compare my program to any others you may be considering.

It may mean a major difference in the results you get!

Sincerely,
YOUR NAME
YOUR COMPANY
YOUR PHONE
YOUR EMAIL

Page 2

The INSERT YOUR NAME
Marketing Difference

1. Has your home been advertised in national Luxury media?

My Solution: Reach affluent buyers via exposure in the New York Times, Wall Street Journal, Robb Report, duPont Registry and Mansions Global.

2. Has your home been exposed to International markets?

My Solution: Showcase your home with over 60 international ads in key investor markets throughout Asia, Europe, South America and more.

3. Have you used Big Data to target likely buyers directly online?

My Solution: Target the right buyers based on location, interests, income and lifestyle with paid Social Media advertising.

4. Has your home been showcased with own dedicated, mobile responsive website and video?

My Solution: I’ll increase your mobile and web presence with your own responsive website and high-quality YouTube video.

5. Have you had detailed reporting at your fingertips?

My Solution: I’ll be able to track the activity of all our marketing efforts, including where we are getting the most views. This will help us to gauge the success of our efforts and allow us to tweak campaigns if necessary.

For a detailed Marketing Strategy tailored to your home,
please call me at INSERT YOUR PHONE
or email INSERT YOUR EMAIL.