How Zillow Premier Agent Works ― Are Zillow Leads Worth Paying For_ (2)

Does Buying Leads from Zillow, Trulia, and Realtor.com work?

Does Buying Leads from Zillow, Trulia, and Realtor.com work?

In this training episode we’re covering everything you need to know about buying leads from Zillow, Trulia, and Realtor.com.

So should you buy leads from Zillow, Trulia, and/or Realtor.com?

Are they even worth your money?

If so, which one(s) is/are better?

These are some pretty common questions I get from real estate agents. They are good questions, but these agents are asking the wrong things.

In this case, the RIGHT question is: “I would like to generate more Cold Online Leads from Zillow, Trulia, and Realtor.com. What are the best practices for generating more leads from these websites and what should I know about them.” The right questions will always dig deeper into what the real truth is. Unfortunately, when it comes to Zillow, Trulia, and Realtor.com marketing there is often no easy single answers.

Why?

Each one of these platforms has the potential to generate substantial leads for any agent. However, they don’t all produce the same results for every agent. There are several variables which can each contribute whether this type of marketing will work for any one particular real estate agent.

In this article I’m going to break it all down for you so you can make the best decision when it comes to purchasing Zip Codes Leads from Zillow, Trulia, and/or Realtor.com. This is the information your brokers simply don’t know, and what most other agents will not share with you.

First let me answer the three questions I posted above.

Should you buy leads from Zillow, Trulia, and/or Realtor.com?

It honestly depends on what your marketing plan is. These can provide cold lead sources for your business. But you’ll have to understand how to work and qualify these lead sources. Plus, make sure you have a good system in place for responding back to these leads quickly.

Are they worth your money?

They can be if you’re able to convert these leads into buyers. There is no guarantee that you’ll get an actual qualified buyer.

Each one of these leads will be in a different step along the home buying process. Some leads are ready to buy today, while others are at least six months away from when they will be ready to buy. In both cases, these are good leads. It’s just how you manage them.

Which ones are better?

I wouldn’t say that any one of these is better than the other. I’ve seen agents produce phenomenal results on Zillow, but have had really bad results on Trulia for the same zip code. I’ve also seen other agents do great on Trulia with poor results on the other platforms.

Different agents and different zip codes will just produce varying results. I wish I had a better answer there for you, but it’s the truth I see from my experience.

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