5 Tips to Step-Up Your Real Estate Social Media Marketing in 2019
1. Using the Right Real Estate Hashtags to Optimize Your Content
Hashtags are frequently misunderstood as a tactic with the only purpose to boost likes on a social media post. While they do in fact attract an influx of viewers to your content, they also help in the discovery on social media. This can be a way for potential customers to find your real estate brand. Using the correct real estate hashtags for your content is a great way for homeowners and buyers to find you. But, it is an even better way for you to discover likely buyers and occasions for your real estate business.
2. Include Realtor Quotes in Your Content Strategy
If you’re operating a real estate business, you know how strenuous it is to come up with quality content for your business. You’re looking for basic content ideas that resonate with your audience so that you can focus your central efforts on buying or selling homes. Using real estate quotes and testimonials are a great way to build your overall content strategy. This will also help you establish trust into your audience – if done correctly. You can use the real estate quotes and turn them into image quotes! You can even contact previous customers and see if they are willing to give any customer testimonials. With these testimonials, you can then use tools like Snappa to turn these quotes into social media graphics for your real estate social media marketing needs.
3. Utilize The Best Social Media Tools for Your Real Estate Business
If you’re running a real estate business, you know that time is an important, yet extremely scarce resource. There’s always something you can be doing and if you can spend less time creating content, you can spend more time closing deals and buying homes. There are plenty of real estate marketing applications that can help you capitalize exposure to buyers. With the amount of technology and resources online today, social media marketing can be simplified and automated specifically for your real estate brand. The barrier to create great content is low and you can save yourself quite a bit of money by using the right resources for your social media efforts.
4. Generate Valuable Real Estate Blog Ideas
Every real estate website seems to have a blog, but many blogs are either inactive or fail to provide any real value for their audience. Your blog posts should help you show your expertise in the real estate market and they should be optimized to attract new prospects to your website and social channels. You are essentially selling your skills to clients that have needs and desires. Your blog should showcase your specific skillset to meet your clients’ wants and needs.
Coming up with real estate blog ideas can be difficult, but here are some examples of blog post ideas you can use to help improve your real estate marketing:
- Articles on market predictions and market statistics
- Tips for homeowners and what they should know when buying or selling
- Posts about the neighborhood and information about the community
Put yourself in the shoes of a new homeowner who may already be in the area or those looking to move into the area. What would you want to know? Chances are someone else is wondering the same thing. These blog post ideas will help familiarize your readers with your expertise and your real estate brand. Some examples of the best real estate blogs are BREL and Zillow.
5. Optimize Real Estate Facebook Posts and Ads for Realtors
Facebook is a widely used platform that homeowners and home sellers are actively on. Many real estate businesses have great success using this platform Success from both paid and organic content and it is your time to join in and take advantage.
Real Estate Facebook Posts
You want to start by having the right Facebook posts that won’t bore your audience and will help your real estate business attract new leads. Some popular real estate Facebook post ideas include:
- Real estate tips relating to buying and selling homes for inexperienced individuals
- Showcasing local businesses and events happening in the community
- Holding giveaways or contests to help build awareness and drive engagement
- Real estate stories and testimonials from previous buyers or sellers and their experience
- Professional images and graphics of new homes on the marketWhat you want to avoid is overselling your audience. Yes, the main objective of your business is to sell homes, but social media is a long-term play and your audience will buy a home when they’re ready. No point in pushing a sale, when your followers are not looking to buy or sell.
Give your audience value and awareness so that when the time comes, your real estate brand will be the first thing on their mind.
- The preferred method of communication
- Preferred reports, feedback, or previewing of homes
- Necessary documents
- Services you provide
- Client’s obligations