5 Real Estate Marketing Trends That You Need To Know About in 2019

5 Real Estate Marketing Trends That You Need To Know About in 2019 2019 is going to be a game-changing year in terms of how you reach out to your prospects in your target area. In 2018, I saw an explosion of 3D content, local blogs, and thousands of realtors going digital to buy leads. These trends are here to stay. However, there are a few upcoming trends in the real estate marketing industry which will be pivotal in the coming year. The social media landscape has changed dramatically. These days simply producing unique content is not enough. You need to have a unique brand as well, and the best part of what I just shared with you is that YOU ARE YOUR BRAND and that is your secret weapon, you just may not know it or believe it yet. Stick by me, and that’ll change. On top of that, content distribution is more important than ever. Keeping the ever-changing social and customer acquisition landscape in mind, I am going to share the top 5 real estate marketing trends that define 2019. AUTOMATION BOTS WILL REDEFINE HOW YOU TALK TO WEBSITE VISITORS & PROSPECTS Marketing automation bots are on the rise. These bots allow visitors to have a meaningful and logical conversation on your website, without you having to monitor the live chat. Apps like, ManyChat, Intercom, and many others allow you to build complex automation series that can be triggered based on certain rules when a visitor lands on your website. For example, you can trigger a message asking a potential home buyer, whether they want to book a showing. People can type their information right inside the chat client which will be transmitted directly to you. Another useful example of using chatbots is the ability to sync with Facebook messenger ads. Facebook messenger ads are a great way to communicate directly with your audience via Facebook messages. Instead of replying to each individual person who responds to your real estate ads, you can setup ManyChat and automate the whole system. In fact, you might notice the chatbot or FB lightning bolt chat icon in the bottom right hand corner of our website. I’m not just blogging about it, I’m a believer. To quote Notorious BIG, “I’m not only a client I’m the playa president.” What I love the most about the chatbot feature is that it runs 24 hours a day, 7 days a week, and unlike voicemail, actually leaves the user feeling like they got the information they needed. Mind you, setting up the questions, auto responses, and the “trees” or “funnels” to guide and capture the prospect’s info requires a little bit of a learning curve, once it’s done-can be duplicated over and over and over. In 2019, I predict the rise of chatbots and many agents will adopt this technology so that they do not miss out on their website traffic especially since many of the Millenials are now starting to purchase and have grown in an era of instant information and chatting/texting people more than talking. TRUST-BASED PROMOTION FOR YOUR REAL ESTATE BUSINESS WILL SKYROCKET I did a whole video training on Social Proof and the bare minimum social profiles you need to be on in order to be found on the internet. If someone is looking for a real estate agent in your city, who shows up on a Google search? If you’re not coming up on the first page of Google you are losing opportunities. Don’t even get me started if someone directly Google’s your name and doesn’t find anything. That’s the worst. Trust…it’s the magic word in real estate, however, it’s getting harder to achieve in 2019. You must be more creative and invest more time and money in order to gain trust in homeowners. Why? Because, people in your farm area are getting bombarded with all sorts of marketing and advertising, like newsletters, bus benches, and print. So, how do you get trust in 2019? How do you make sure the prospect trust you to be their real estate professional? Well, online reviews for one thing. If you aren’t getting online reviews, you’ll be in trouble. Sure, there will be those few examples of Agents who have built such a strong name for themselves that they’ve been able to get by with little or no online reviews, but those Agents are few and far between. The vast majority of us NEED online reviews especially as the new generation of buyers move into the market. New trust-based marketing campaigns will skyrocket in 2019. Examples of trust based campaigns include: Hyperlocal websites that provide everyday value to homeowners Video and Written Interviews of local business owners and professionals Neighborhood profile videos Video showing customer testimonials An e-book covering everything a home buyer needs to know about your neighborhood. Blog posts about the real estate market and industry trends. All of these marketing campaigns are quite different from what an average real estate professional spends their time on. Therefore, you should spend your marketing dollars on these kinds of advertising. REBIRTH OF EMAIL MARKETING TO SCORE MORE CLIENTS FROM YOUR DATABASE Email Marketing has been around for a long time. In 2019, the real estate marketing industry will realize the full potential and power of email marketing. It’s still considered the best form of marketing by many experts, and they are right. You have a database and you are wondering how you can engage them? Email marketing & retargeting ads are pretty much your best bet. However, email marketing will change in terms of the content that gets pushed to prospects in 2019. Those generic emails “just sold and just listed” don’t work that well unless you have a pre-existing relationship with people that you are blasting those emails too. And even still, they don’t care about real estate 90% of the time. Therefore, an emerging trend that will dominate most of 2019 is the design of your email and the content within it. 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